Priporočamo v branje

• Grady Means, David Schneider - Meta-Capitalism,
  The e-Business Revolution and the design of the 21st-Century Companies and Markets (2000)
• Evert Gummesson - Total Relationship Marketing, Marketing management, relationship strategy and CRM approaches for the network economy
• Christian Grönroos: Service Management and Marketing: Customer Management in Service Competition
• Dick Raman: XML/EDI: Cyber Assisted Business in Practice